Sample customer path plans and example build directions.
These are concept builds and example customer path directions — not client case studies. They show how design, copy, and forms are shaped around what a customer is actually trying to do. Real client work is added here with permission as builds launch.
Contractor website concept
Roofers, foundation, renovation, landscaping, HVAC, electricians, plumbers.
Customers can't tell if you're legit, can't see your service area, and there's no easy way to request a quote on mobile.
- Premium dark-mode home, services, gallery, contact
- Service area + trades served
- Smart quote form with project type + photo upload
- Trust sections: licenses, insurance, before/after
- Click-to-call sticky on mobile
- Lead delivery by email
Med spa / clinic concept
Med spas, dental clinics, dermatology, wellness studios, aesthetic clinics.
Treatments aren't explained clearly, pricing feels hidden, and booking takes too many steps.
- Clean home with treatment menu
- Per-treatment pages with what to expect
- Booking / consultation request form
- Trust: certifications, team, before/after
- Bilingual EN/FR option
- Confirmation message + lead routing
Restaurant / local service concept
Restaurants, catering, cafes, bakeries, food trucks, neighborhood services.
Menu lives on a PDF or Instagram, no online ordering or reservations, hours are unclear.
- Mobile-first menu page
- Reservation / order / catering form
- Hours, location, parking, delivery info
- Press / reviews section (real only)
- Photo-led design
- Google-friendly schema + local SEO
Existing Website Conversion Layer · sample path concept
Businesses that already have a website but lose campaign, quote, or booking intent to a generic landing page.
Campaign traffic, quote interest, or booking intent lands on a generic page with no focused next step.
- Focused conversion path beside the existing site
- Connected to current website, Google profile, social, phone, forms, and reviews
- Calls, bookings, quote requests, form submissions, or campaign leads captured
- Recommended package: Standard — Customer Path Build or Conversion Path Layer
Retail / Warehouse Sale Path · sample path concept
Retail, warehouse, and showroom businesses running a sale or in-store event.
Traffic is scattered across posts, flyers, Google, and the homepage with no single focused path.
- Sale path with dates, hours, address, sale categories, directions
- Call button, shop link, FAQ, signup, review / follow-up path
- Captures store visits, calls, online orders, email/SMS signups, direction clicks
- Recommended package: Campaign Path or Standard — Customer Path Build
Google Ads Landing Page Path · sample path concept
Businesses running paid traffic on Google Ads with weak landing conversion.
Paid traffic is being sent to a homepage or weak page that does not match the visitor's intent.
- Focused landing path with one offer, one CTA, trust proof, FAQ, form, call button, thank-you page
- Captures calls, form submissions, quote requests, bookings, and tracked CTA clicks
- Recommended package: Google Ads Landing Path or Max — Multi-Path System
Store Visit Path · sample path concept
Retail, showrooms, dealerships, and local businesses where the goal is a real-world visit.
People are interested, but the path to visit the store is not clear enough.
- Visit path with address, hours, directions, what to expect, product/category highlights
- FAQ, call button, shop link, review path
- Captures direction clicks, calls, store visits, signups, and online shopping clicks
- Recommended package: Store Visit Path or Campaign Path
Review Request Path · sample path concept
Businesses with real customers but no clean review request system.
The business serves real customers but has no clean system for asking for reviews and bringing real reviews into the customer path.
- Review request page, Google review link, QR code
- Email / SMS request templates
- Real-review trust section, compliance-safe wording (no review gating)
- Recommended package: Local Trust Engine or Review Request Path
Ecommerce Campaign Path · sample path concept
Product brands on Shopify, WooCommerce, or custom checkout running a campaign or launch.
The business has products, but traffic is not being guided through a focused campaign page before checkout.
- Product or campaign path with benefits, categories, FAQ, trust proof, offer details
- Email / SMS capture and buttons back to existing checkout
- Captures checkout clicks, email/SMS signups, product interest, campaign leads, return visits
- Recommended package: Product / Ecommerce Path or Campaign Path
Real client builds
Real client work is added here with permission as builds launch. Until then, the cards above are sample plans only. First local builds available at launch pricing.
Real client quotes
Quotes will be added here only when collected from real clients. We do not post fake testimonials, made-up ratings, or invented results.
People are finding your business. Are they contacting you?
We fix the path from attention to action. Send your website, Google profile, Instagram, or business name — we'll review where people may be slipping between finding you and contacting you.
Free. Practical. No call required. One-time build, no long-term monthly contract.