Sample deliverable · Contractor
Sample Website Plan — Contractor
The plan a roofing / renovation / trades business would receive. Sample format — not a real client result.
Sample format.Fictional business used to illustrate structure. No real client data, metrics, or results.
Business type
Independent roofing contractor on the South Shore. 2-truck operation. Mostly residential repair and full re-roof. Currently relying on word-of-mouth and a Facebook page.
What is working
- Strong local reputation — repeat customers and referrals
- Clear pricing model the owner can explain in plain language
- Photos of completed jobs already exist on phone and Facebook
Where the website is leaking trust and action
- — No website. Facebook page only. Prospects on Google find nothing.
- — No clear service area. Homeowners can't tell if you cover their neighborhood.
- — No structured quote intake. Every lead becomes phone tag.
- — No mobile click-to-call. Most roofing traffic is mobile.
- — No proof section. Licensing, insurance, and before/afters are invisible online.
Recommended build
Standard Build — from C$2,500
5-page customer path build. Smart quote intake with photo upload. Service area + trust sections built in. Designed to make ad spend or organic traffic actually convert.
Suggested page structure
- 1. Home — hero, services overview, service area, trust, quote CTA
- 2. Services — roof repair, full re-roof, emergency, gutters
- 3. Service area — neighborhoods and cities covered
- 4. About / Why us — licensing, insurance, photos, process
- 5. Quote & Booking — smart intake with photo upload
Suggested CTA path
Primary: Request a free roof quote. Secondary: click-to-call sticky on mobile. Confirmation message + lead email immediately after submission.
Estimated package range
C$2,500 – C$3,200 one-time depending on bilingual scope and number of service pages. Deposit to start. Balance before final publishing.
Next step
Confirm scope in writing. We send a fixed quote and a start date. Launch speed depends on scope, assets, approvals, and domain access — LeadLayer AI keeps the process lean and moves toward the fastest clean launch possible once the deposit and required materials are ready.
Want a plan like this for your business?
Free. Takes 2 minutes. No call required.
People are finding your business. Are they contacting you?
We fix the path from attention to action. Send your website, Google profile, Instagram, or business name — we'll review where people may be slipping between finding you and contacting you.
Free. Practical. No call required. One-time build, no long-term monthly contract.