Sample deliverable
What a Free Website Plan Actually Looks Like
Below is the format every prospect receives after submitting the Free Website Plan form. Sample format — not a real client.
Sample format.Fictional business used to illustrate structure. No real client information.
Business type example
Independent roofing contractor in Laval. 8 years in business. 2-truck operation. Mostly residential repair and full re-roof. Currently relying on word-of-mouth and a Facebook page.
What is working
- Strong reputation locally — repeat customers and referrals
- Clear pricing model the owner can explain in plain language
- Photos of completed jobs already exist (Facebook + phone)
Where the website may be leaking trust and action
- — No website. Facebook page only. Prospects searching on Google find nothing.
- — No clear service area. Customers can't tell if you cover their neighborhood.
- — No structured quote intake. Every lead becomes phone tag.
- — No mobile click-to-call. 80% of traffic on roofing keywords is mobile.
- — No proof section. Licensing, insurance, and before/afters are invisible online.
Recommended build option
Standard Build — from $2,500
5-page conversion-first site. Smart quote intake with photo upload. Service area + trust sections built in. Designed to make ad spend or organic traffic actually convert.
Suggested page structure
- 1. Home — hero, services overview, service area, trust, quote CTA
- 2. Services — roof repair, full re-roof, emergency, gutters
- 3. Service area — neighborhoods and cities covered
- 4. About / Why us — licensing, insurance, photos, process
- 5. Quote & Booking — smart intake with photo upload
Suggested CTA path
Primary: Request a free roof quote. Secondary: click-to-call sticky on mobile. Confirmation message + lead email immediately after submission.
Suggested form / intake path
Multi-step form: project type → address / neighborhood → photo upload (optional) → contact info. Reduces friction, gives you everything needed to quote without phone tag.
Estimated package range
$2,500 – $3,200 one-time depending on bilingual scope and number of service pages. 50% deposit to start. Balance before handoff.
Next step
Reply to the plan email to confirm scope. We send a fixed quote and start date. Build typically ships in 2–4 weeks.
Want a plan like this for your business?
Free. Takes 2 minutes. No call required.
Ready for a Website That Works as Hard as Your Business?
Tell us what you need built. We'll review your business and recommend the cleanest one-time build option.
One-time build. No monthly contract required.